MassageKing.com

MassageKing.com was launched in 2002 and has become one of the largest Internet retailers in the massage industry. The company now does business in more than 10 countries, and it maintains a customer base of over 50,000 clients. MassageKing.com sells about 2,000 different massage products, including massage tables, chairs, and accessories like music, books, and pillows.

In the beginning, MassageKing.com sold their products primarily through Amazon and eBay, but they wanted to grow their business and so quickly decided to develop their own Web site. However, the original site and the e-commerce system did not produce the results they wanted.

In 2006, MassageKing.com sought out a way to increase traffic without increasing their advertising costs. They contacted Red Ball Technology and asked them to step in and work with the MassageKing.com on-site staff to redesign the Web site, add search-engine-optimized content, and implement a new marketing strategy.

An important part of the redesign included new content on the site to serve an educational function for massage therapists. A newsletter, informational articles, and buyer's guides-with strong keywords and useful content-have all helped make MassageKing.com a prime target for user searches on massage supplies and issues.

In addition to the educational content, the establishment of an online "community" within the MassageKing.com Web site continues to bring practitioners back to the site to post questions and tips about their favorite massage equipment.

Finally, because Red Ball Technology wanted MassageKing.com to serve as an information portal within the massage industry, they also established a "massage affiliates" program that helps users navigate the world of massage on the Web-and increases search engine rankings through optimized placement of external links.

"MassageKing.com had all the potential to become an essential Web destination for massage therapists," said Derek Hernandez, founder of Red Ball Technology. "We just helped them realize that potential."

With Red Ball Technology's help, MassageKing.com is now one of the leading online retailers of massage supplies.

To increase traffic to and profits for MassageKing.com, an e-commerce site, without increasing advertising overhead.

Red Ball Technology's first step for the site was a Web site redesign, which was completed in 2006. The redesign included updated structure and content that fulfilled Red Ball Technology's search engine optimization (SEO) strategy for the site, as well as a marketing plan that positioned MassageKing.com to be an educational destination for massage therapists.

Now a top Internet retailer, Red Ball Technology's strategies dramatically increased MassageKing.com's traffic.

• In the first year: Traffic to the site increased 26 percent over the previous year.
• In the second year: Traffic increased an additional 119 percent.
• In total: Revenue for MassageKing.com increased 27 percent.

The combination of increased traffic and a strong call to action throughout the site worked to keep users on the site, which translated into greater profits and more repeat customers.