Massage-Stones.com

Massage-Stones.com opened its doors in 2006 selling massage stones-as the company name suggests-and oils, lotions, instructional materials, and other massage stone accessories. The company's target market includes massage therapists all over the world who use basalt and mineral stones to massage clients.

In the beginning Massage-Stones.com had a small Web site, but sold most of their products through their eBay store. However, the company realized that a larger, self-sustaining e-commerce site would help the company grow. And it has.

"Because Massage-Stones.com caters to such a defined niche, designating keywords and targeting pay-per-click advertisements was also easy to define," said Derek Hernandez, Red Ball Technology founder. "We see an opportunity for continued growth and we hope to see this site expand right along with the massage industry."

A strong selling point to the site is the fact that Massage-Stones.com presents them self as an authority. All stones are certified by a geologist, which the site clearly states, and Red Ball Technology included a McAfee Secured button on the home page. Both of these items put the consumer at ease knowing that they are buying a legitimate product from a safe and secured e-commerce Web site.

Quickly generate traffic and sales for this new online, retail business.

A Web site redesign along with search engine optimization (SEO) tactics and a paid online advertising campaign.

The tactics resulted in a Web site traffic increase of 183 percent in the first six months of 2009. This was an increase over the entire twelve months in 2008. The paid advertising campaign was incredibly cost effective only costing 1/5 of the average order price.